Examples of messages
| Advice on diet and to avoid alcohol | Smoking, illegal drugs and alcohol are all dangerous for you and your baby. Now is a good time to give up if you can. Ask for help at the clinic. |
| Warning signs that indicate to the mother that she should present at the clinic | Spotting or light bleeding is worrying but common in pregnancy. If you have heavy bleeding or bleeding with pain, contact your clinic immediately. |
| Information on the development of the fetus or the child once born | Your baby’s heart and brain are forming already. Take the pills from the clinic each day to help your baby grow well. They are free! |
| Reminders to go to the clinic at different stages of the pregnancy and once the child is born | Go to the clinic for a check-up. Clinic staff will weigh your baby and test her for HIV if necessary. If you know early on, your baby can get the best care. |
| Suggestions about preparations or activities that will make it easier for the mother | Get the things you will need for the birth – sanitary pads, pyjamas and wash things. Put them in a bag so you can go straight to the hospital when labour starts. |
| Support around social or context issues | It’s not OK if your partner or anyone hits or yells at you. You have the right to seek help. Talk to a friend or a health worker for advice. |